The net budget is $58 million, a modest number for a major studio superhero title. (Sometimes, the campaign was as irreverent and out there as the film itself). But estimates kept being revised upwards on Friday as grosses poured.īox Office: 'Deadpool' Makes History With $132.4M Weekend, Colossal $152.2M Holidayįox made Deadpoolwith Marvel Enterprises via its licensing deals for the X-Men universe of characters, and, along with Reynolds, spent months aggressively marketing the movie. Heading into the holiday weekend, tracking had suggested it would open to $65 million or $70 million over the long holiday weekend. (Only 10 superhero movies have crossed $100 million in any given three-day weekend.)ĭeadpool is a sizeable victory for Reynolds and Fox, who spent 11 years debating whether to make the irreverent movie, since it’s one of the rare Marvel comic book movies to be rated R. Ryan Reynolds’ Deadpool earned a record $47.5 million on Friday, putting in course for an estimated three-day gross of $117 million and a stunning four-day haul of $130 million over the long Valentine’s Day/Presidents Day weekend - among the top 10 comic book openings of all time and the biggest ever for an R-rated title. It’s summertime in February at the North American box office.